Lesson 8: THE CULTURAL CHANGES AND THEIR IMPACT ON HUMAN DEVELOPMENT
These cultural capital influences include the role of parenting, families and close associates; organizations such as schools and workplaces; communities and neighborhoods; and wider social influences such as the media. It is argued that this cultural capital manifests into specific values, attitudes or social norms which in turn guide the behavioural intentions that individuals adopt in regard to particular decisions or courses of action. These behavioural intentions interact with other factors driving behaviour such as financial incentives, regulation and legislation, or levels of information, to drive actual behaviour and ultimately feed back into underlying cultural capital. The term is used by Knott et al. of the Prime Minister’s Strategy Unit in the publication: Achieving Culture Change: A Policy Framework (Knott et al., 2008). It shows how public policy can achieve social and cultural change through ‘downstream’ interventions including fiscal incentives, legislation, regulation and information provision and also ‘upstream’ interventions such as parenting, peer and mentoring programs, or development of social and community networks..