Lesson 8: Product policies

Lesson 8: Product policies

A strategic rule or rules covering how a good or service is promoted to potential consumers. A typical product policy created by a business for a manufactured product might attempt to manage how the item will be perceived by its target market and could also contain information about how durable the product is. The product of the company is its most important asset. The product is not only characterized by his physical features but also by the image that it conveys. Thus, for example, three factors to consider in product policy are product features, packaging and range policies. As to the features, they are the factors that make the clients or participants to consider the product/service good or essential. The quality and the real advantage offered by the product should be in terms of performance or design.

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