Lesson 8: MANAGEMENT SKILLS – Pt. 1
The communicating that a leader uses, day in and day out, is essentially called persuasion. That’s what leaders do. They persuade people to work together, to achieve more than they ever thought they could, to reach for apparently impossible goals, to put personal interests aside (at least temporarily) in favor of some larger group purpose. Persuasion means changing someone’s mind. If the mind isn’t changed, the person hasn’t been persuaded, it’s that simple. So a leader’s job is to change minds, but consider that decision-making is fundamentally emotional. Recent brain research shows that if you incapacitate the part of the brain concerned with emotions, through a stroke or other brain trauma, people can’t make decisions. That’s because, far from clouding our ability to decide, emotions make it possible.