Lesson 8: CLASSIFICATIONS OF PRODUCTS
Product classifications help marketers focus their efforts using consumers’ buying behavior. Classifying products into meaningful categories helps marketers decide which strategies and methods will help promote a business’s product or service. Many types of classification exist. For example, marketers might categorize products by how often they are used. One-time-use products, such as vacation packages, require completely different marketing strategies than products customers use repeatedly, such as bicycles. Product classification helps a business design and execute an effective marketing plan. Your business can use these buying habits to design your marketing efforts for a clearly defined target audience.