Lesson 6: THE BENEFITS OF INNOVATION

Lesson 6: THE BENEFITS OF INNOVATION

Enhancing the innovative ability in organizations is one of the most important levers to increasing profitability and growth in organizations. To illustrate this, three separate studies undertaken by top American consulting organizations, one done by Strategos (2004) and another two published by Arthur D. Little (1994, 2005) suggest that there is huge untapped potential to improve profit growth through innovation management.

 

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