Lesson 6: Basic Numbers Part 2
It’s widely accepted that there is an advantage to being the first to do something in business. The market share you gain can be very valuable when competitors finally come along. A lot of times, business owners see that a particular segment of the market is already saturated with products or service providers and think they can’t compete.
In reality, being first to the market has rarely been linked to lasting success. You don’t have to be first to be incredibly successful, only better in some way or another. There are numerous case studies to support this.