Lesson 5: Plan of Action strategies

Lesson 5: Plan of Action strategies

A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Key part of the general corporate strategy A marketing strategy is most effective when it is an integral component of a firm’s strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena, corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company’s revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company’s overarching mission statement (A mission statement is a statement of the purpose of a company, organization or person, its reason for existing.)



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