Lesson 4: The Market Research Process: Steps to Success
The market research process is a systematic methodology for informing business decisions. The market research process involves around a separate set of stages of data interpretation, organization and collection. These stages could be considered as a benchmark of market research, but it depends on how an organization has encapsulated their strategies to follow this process. Hence some of the interlinked stages can be conducted repeatedly and some of the stages can also be omitted.