Lesson 4: RESEARCH DESIGN

Lesson 4: RESEARCH DESIGN

Research methodology – Quantitative vs. Qualitative vs. Participatory/action research • Research methods – Methods of sampling, data collection and data analysis • Research design – Experimental, descriptive, exploratory Research design is the overall plan for connecting the conceptual research problems to the pertinent (and achievable) empirical research. • In other words, the research design articulates what data is required, what methods are going to be used to collect and analyse this data, and how all of this is going to answer your research question.

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