Lesson 10: BUSINESS MODELS, BUSINESS STRATEGY & INNOVATION

Lesson 10: BUSINESS MODELS, BUSINESS STRATEGY & INNOVATION

The issues related to good business model design are all interrelated, and lie at the core of the fundamental question asked by business strategists how does one build a sustainable competitive advantage and turn a supernormal profit? In short, a business model defines how the enterprise creates and delivers value to customers, and then converts payments received to profits.

 

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