Lesson 1: MARKETING

Lesson 1: MARKETING

The course in Marketing and Sales contains the following:

  • Lessons in video format with explaination of theoratical content.
  • Complementary activities that will make research more about the topic , as well as put into practice what you studied in the lesson. These activities are not part of their final evaluation.
  • Texts supporting explained in the video.

Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response and providing superior customer value. Marketing satisfies these needs and wants through exchange processes and building long term relationships.

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