Consumer Behaviour

Consumer behavior is the study of how people make decisions about what they buy, want, need or act in regards to a product, service or company. Consumers have more options than ever, with more companies competing for their attention and money. Understanding consumer behavior is critical to being competitive.

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Consumer behavior is the study of how people make decisions about what they buy, want, need or act in regards to a product, service or company. Consumers have more options than ever, with more companies competing for their attention and money. Understanding consumer behavior is critical to being competitive.

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